Connected TV Ads
that Perform
Working With The Best
Let's get started
Integrate the data and insights of digital marketing into your television campaigns
Similar to traditional TV advertising, CTV advertising involves identifying a target audience, creating engaging ads, and purchasing media slots on streaming services. However, CTV ads are typically sold through auctions in a private marketplace, where advertisers set maximum bids. Unlike traditional TV ads, the exact timing and content pairing of CTV ads are less predictable, as they can appear before, during, or after streaming content, on a wide range of devices including smartphones, tablets, and smart TVs.
CTV advertising offers advanced targeting options, such as behavioral, demographic, and contextual targeting, to ensure ads reach the most relevant audience. Various ad formats, pause ads, and interactive ads enhance engagement. These innovative formats allow advertisers to deliver personalized and interactive experiences that traditional TV ads cannot offer.
Despite the potentially higher costs, CTV ads can be highly effective, with metrics like reach, video completion rate, viewability, and attribution providing insights into campaign performance.
Why Mynt
-
Strategy
+ RateOur dynamic approach ensures cost-effective, targeted media buys, leveraging advanced analytics to maximize your ROI without overpaying.
-
Access
+ ScaleGain unmatched access to premium inventory across all major advertising channels, driving massive reach and engagement at scale.
-
Measurement
+ PerformanceWe deliver measurable results with precise attribution, continuously optimizing your campaigns for unparalleled performance and growth.
Fueling Success
Advertiser Spotlight
Trusted by industry leaders at the world's largest companies.
FAQs
-
How quickly can we go live?
At Mynt, our agility allows us to onboard you and launch campaigns quickly. We are able to get some campaigns live within 24 hours, others the week after launch and for certain objectives a lead time of up to 20 days is possible. If you’re interested in understanding how fast we can launch your campaign, let us know and we’ll provide a clear timeline.
-
What’s it like to work with Mynt?
We are collaborative, productive, professional and deadly serious when it comes to execution. The bonus? We’re light hearted just about every other moment. We work to build structures that blur the lines between our teams and yours, so we all sit on the same side of the table. Think of us as an extension of your company’s marketing wing.
-
What kind of return can I expect to see?
Every campaign is different, and results can vary. We believe quoting a hard ROI prior to launch is a sleazy sales tactic. We show you what returns will look like in the early stages of the campaign – rather than the outdated “run it for a quarter and see how it goes” approach. We’re in the weeds from day one, creating strategies that get you maximum return.
-
How long before I know if I can scale this channel?
Within the first 6 weeks we’re able to gather valuable learnings and test scaling incrementally; from there, we can open the flood gates and pressure test your maximum point of engagement.
-
How do I know which channel is right for my brand?
Selecting the right channels can be hard for any marketing team. The experts at Mynt are here to guide you through the decision-making process, to uncover what tool is right for the job. Institutional knowledge, research, planning and good marketing sense, help illuminate what makes the most sense.
Rave Review
"Mynt turns real-world
knowledge into custom solutions
that crushes goals."
EdTech Company, Marketing Strategist
-
Ready to start?
- Connect With Us
Decades of Strong Media Relationships
Primetime, all the time.
From Video to Audio, our partnerships span the biggest names in media. Our vendor agnostic approach means that we only spend on what's working for you. Custom solutions, every time.