Precision Connected TV (CTV)
& OTT Ad Campaigns

FAQs

• How quickly can we go live?

  At Mynt, our agility allows us to onboard you and launch campaigns quickly. We are able to get some campaigns live within 24 hours, others the week after launch and for certain objectives a lead time of up to 20 days is possible. If you’re interested in understanding how fast we can launch your campaign, let us know and we’ll provide a clear timeline.

• What’s it like to work with Mynt?

  We are collaborative, productive, professional and deadly serious when it comes to execution. The bonus? We’re light hearted just about every other moment. We work to build structures that blur the lines between our teams and yours, so we all sit on the same side of the table. Think of us as an extension of your company’s marketing wing.

• What kind of return can I expect to see?

  Every campaign is different, and results can vary. We believe quoting a hard ROI prior to launch is a sleazy sales tactic. We show you what returns will look like in the early stages of the campaign – rather than the outdated “run it for a quarter and see how it goes” approach. We’re in the weeds from day one, creating strategies that get you maximum return.

• How long before I know if I can scale this channel?

  Within the first 6 weeks we’re able to gather valuable learnings and test scaling incrementally; from there, we can open the flood gates and pressure test your maximum point of engagement.

• How do I know which channel is right for my brand?

  Selecting the right channels can be hard for any marketing team. The experts at Mynt are here to guide you through the decision-making process, to uncover what tool is right for the job. Institutional knowledge, research, planning and good marketing sense, help illuminate what makes the most sense.

• How does your agency use data to improve the ROI of our connected TV advertising campaigns?

  At Mynt Agency, we treat connected TV advertising as a performance channel rather than just a brand awareness play. By leveraging first-party data and behavioral segments, we ensure your unskippable ads reach the exact households most likely to convert across different streaming services. Unlike traditional broadcast, our digital-first approach allows for real-time bid adjustments and precise frequency capping across streaming platforms like Roku and Hulu. This strategy eliminates wasted spend on uninterested viewers, maximizing your return on investment. We provide transparent reporting that connects your CTV ad spend directly to bottom-line business results, ensuring every dollar works toward scaling your brand efficiently in a crowded marketplace.

• What are the primary benefits of TV advertising when transitioning from social media to streaming?

  One of the biggest benefits of CTV advertising in the streaming era is the high-trust, “big screen” environment it provides for your brand. While social media ads are easily scrolled past, CTV ads offer a lean-back experience with nearly 100% completion rates. This captive audience allows for more complex storytelling through video ads that social platforms simply cannot match. Mynt Agency helps you navigate this transition by applying the same level of granular targeting you are used to in digital, ensuring your high-production assets drive both massive reach and measurable customer acquisition across all major streaming devices.

• How does your team handle the technical aspects of digital TV advertising for unskippable content?

  Navigating the technical landscape of digital advertising requires deep expertise in private marketplaces and automated bidding. Our team manages the entire process on a connected TV advertising platform, from ensuring your creative assets meet varying platform specifications to setting up complex attribution pixels. We focus on unskippable ad formats that guarantee eyes on your brand, utilizing IP-based targeting to reach specific demographics with surgical precision. By monitoring CTV campaigns performance daily, we can shift budgets toward the highest-performing apps and networks. This proactive management ensures your brand stays ahead of the curve, capitalizing on the rapid growth of ad-supported streaming tiers globally.

• Can your agency provide insights into how to advertise on TV using auction-based models?

  Understanding how advertising work functions through modern programmatic auctions is essential for maintaining a competitive edge. Mynt Agency specializes in real-time bidding strategies that allow your brand to secure premium ad inventory at the best possible price. We don’t just buy “spots”; we buy specific audience segments across a fragmented ecosystem via our demand side platform. This agile approach means we can scale your spend up or down based on performance, similar to how you manage search or social campaigns. We provide the strategic guidance needed to navigate this complex marketplace, ensuring your brand achieves high visibility without the heavy premiums associated with traditional upfronts.

• How do you utilize targeted TV advertising to reach specific household demographics?

  We implement targeted TV advertising by layering household-level data over premium streaming TV inventory. This allows for superior audience selection, targeting viewers based on their actual buying habits, interests, and life stages rather than just broad geographic regions. For example, if your product is for new parents, we can narrow our delivery to households with infants, ensuring your creative is relevant to every viewer. Mynt Agency uses these advanced segmentation tools to build a highly efficient funnel that moves prospects from initial awareness to final purchase, all while maintaining the high-impact visual presence that only TV devices can provide.

• What makes Mynt Agency different from other TV advertisement companies in the CTV space?

  Unlike many traditional linear TV advertisement companies, Mynt Agency is rooted in performance metrics and accountability. We don’t believe in “set it and forget it” campaigns; we are constantly optimizing your video ads and placements to drive lower acquisition costs on our CTV advertising platform. Our background in digital media buying means we speak the language of ROAS and conversion tracking, applying those rigorous standards to the world of television. We provide our clients with a dedicated team of experts who manage every aspect of the buy, ensuring your brand receives white-glove service and data-driven results that outpace larger, less agile agencies in the industry.

• How do you explain to new clients exactly how does TV advertising work in a digital world?

  When clients ask how advertising work today, we explain it as the marriage of television’s scale with the internet’s precision. Your ad is served through an internet connection to a smart TV, allowing us to track the user’s journey from seeing the ad to visiting your website. This closed-loop attribution is what makes modern connected TV advertising so powerful for performance marketers. Mynt Agency manages this entire ecosystem, from the initial bid to the final conversion report. We simplify the complexity of the tech stack, allowing you to focus on your business while we handle the data-driven execution.

• What are the different types of TV advertising available for brands looking to scale quickly?

  There are several types of TV advertising within the connected ecosystem, including pre-roll, mid-roll, and innovative companion ads. Mynt Agency helps you determine the best mix for your specific goals, whether you are launching a new product or driving incremental reach for seasonal sales. We look at the entire landscape, including ott advertising services and linear-style streaming apps, to find where your audience is most engaged. By diversifying your ad formats, we can capture attention at different points in the viewer’s journey, ensuring your brand remains top-of-mind while maintaining a highly efficient cost-per-completed-view across your entire digital video portfolio.

• How does your agency help brands understand how to get a commercial on TV with minimal friction?

  Many brands are intimidated by the process, but we show you how CTV advertising works without the traditional headaches. Mynt Agency acts as your comprehensive partner, handling everything from network negotiations to final trafficking of your video ads. We provide a clear roadmap for campaign launches, ensuring your creative meets all legal and technical standards for broadcast and streaming. Our deep relationships with media vendors mean we can move quickly, getting your brand on the air in a fraction of the time it takes traditional linear TV firms. We streamline the logistics so you can capitalize on market opportunities the moment they arise.

• What is the current industry standard for how much is a TV ad on major streaming platforms?

  When determining how much is a TV ad, the answer depends on your targeting depth and the platform’s demand. Mynt Agency utilizes our massive buying power to secure competitive CPMs that provide excellent value for our clients. We help you set a budget that balances reach with frequency, ensuring your campaign is large enough to move the needle but efficient enough to maintain a positive return. We provide full transparency into your CTV ad spend, so you always know exactly where your dollars are going. Our goal is to prove that high-impact TV ads are accessible and profitable for any growth-oriented company.